the future of waste managment

Recycling is broken,

Recycling is broken,

Recycling is broken,

ETRASH Fixes It.

ETRASH Fixes It.

ETRASH Fixes It.

To make mistakes is human, that’s why MIDA exists.

Automated sorting with 96% accuracy, plus clear operational data to track and improve your recycling performance.

To make mistakes is human, that’s why MIDA exists.

Automated sorting with 96% accuracy, plus clear operational data to track and improve your recycling performance.

To make mistakes is human, that’s why MIDA exists.

Automated sorting with 96% accuracy, plus clear operational data to track and improve your recycling performance.

Calculate your ROI

Trusted by innovators worldwide

Trusted by innovators worldwide

The future of our planet isn't just green. It's intelligent.

The current system

Why traditional bins fail in public spaces

70%

Contamination Rate

With traditional bins:

Urgent Need of Attention!!

Human error is inevitable

Traditional bins rely on people reading labels and making the right choice. In real life, it doesn’t happen, resulting in contaminated waste and rising operational costs.

100+ different rules

Sorting rules change by city and country. Expecting everyone to know them is unrealistic, and contamination rates in public spaces prove it.

Contamination rate optimization

Bin level fill status

—%

Contamination Rate

--%

No data, managing in the dark

Traditional bins provide no insight. You can’t measure contamination, track performance, or prove the impact of your sustainability actions.

Contamination rate optimization

Bin level fill status

—%

Contamination Rate

--%

No data, managing in the dark

Traditional bins provide no insight. You can’t measure contamination, track performance, or prove the impact of your sustainability actions.

100+ different rules

Sorting rules change by city and country. Expecting everyone to know them is unrealistic, and contamination rates in public spaces prove it.

THE SOLUTION

Meet MIDA, the world’s smartest bin

Automatic waste sorting. Real-time ESG data.

MIDA is Etrash's smart bin that eliminates human error from waste sorting. Powered by artificial intelligence, it identifies every item and automatically sorts it to the correct compartment with 96% accuracy. But how does it work?

Instant recognition

Drop your waste in. MIDA analyzes it in milliseconds using advanced computer vision: no buttons, no guessing, no manual input.

Separation without effort

Waste is routed into the correct compartment (plastic, paper, organic, or your chosen setup). Mechanical separation minimizes cross-contamination: what used to depend on users now happens automatically.

Every disposal becomes data

MIDA logs material type, weight, time, and location. It tracks fill levels, accuracy, and usage patterns in real time. Your bins finally tell you what’s actually happening.

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Automatic waste sorting. Real-time ESG data.

MIDA is Etrash's smart bin that eliminates human error from waste sorting. Powered by artificial intelligence, it identifies every item and automatically sorts it to the correct compartment with 96% accuracy. But how does it work?

Instant recognition

Drop your waste in. MIDA analyzes it in milliseconds using advanced computer vision: no buttons, no guessing, no manual input.

Separation without effort

Waste is routed into the correct compartment (plastic, paper, organic, or your chosen setup). Mechanical separation minimizes cross-contamination: what used to depend on users now happens automatically.

Every disposal becomes data

MIDA logs material type, weight, time, and location. It tracks fill levels, accuracy, and usage patterns in real time. Your bins finally tell you what’s actually happening.

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What Our Clients Say

Real use cases solving real problems

"From no data to 96% accuracy in automatic waste recognition."

Retail

Shopping Mall

 Commercial Real Estate

"IKEA tested MIDA as a technology ally to monitor and optimize sorting at its Padua store — improving disposal quality and operational waste management."

Retail

Commercial real estate

"From no data to 96% accuracy in automatic waste recognition."

Retail

Shopping Mall

 Commercial Real Estate

"Reached 98% recognition accuracy in a high-traffic live event environment."

Events

Fair

Expo

"Generated measurable sorting insights on a campus with 1,200+ data points collected."

University

Education

Campus

How can we help you?

Fill out the form and we’ll get back to you within 24 working hours.

How can we help you?

Fill out the form and we’ll get back to you within 24 working hours.

Everything you want to know

Frequently Asked Questions

Is MIDA a good fit for my environment?

How does MIDA work in practice?

Is MIDA customizable?

How much work does MIDA require from my team?

Which supply models do you offer?