The System Was Broken. We Took It Personally.

We started Etrash in 2021 with one observation: recycling wasn't failing because people didn't care. It was failing because the systems were broken. Confusing. Silent. Unaccountable.

We're a team of engineers and operators who believe the sustainability problem is an infrastructure problem.

So we stopped waiting for someone to fix it and built MIDA: not just a smarter bin, but the first step toward waste management that generates real data, real accountability, and real proof that your environmental commitments mean something beyond the brochure.

We don't ask people to be more disciplined. We build systems that make doing the right thing the easiest thing.

Our Partners

Our Partners

Three companies joined Etrash as strategic partners during the latest capital increase: Daint handles production and manufacturing in Europe; Eurven leads commercial development; and Ecovera Holding, a subsidiary of Corsini Global Holding, is the key player in international growth.

Our People

Etrash, Built by People Who Care

We don't have a sustainability department. We are the sustainability department.

Our People

Etrash, Built by People Who Care

Behind every feature is a team of people who care deeply about technology and design.

How we got here

How we got here

Behind every feature is a team of people who care deeply about technology and design.

• Ongoing
01

Built to scale

Patented. Decentralized. Deployed. → MIDA enters full production and commercialization across multiple facilities.

Built to scale
June 2025 • Funding
02

The Raise That Made It Real.

Not only investors. Partners → Daint, Eurven, and Ecovera Holding joined our capital raise as strategic partners locking in production, distribution, and international expansion in a single move.

The Raise That Made It Real.
February 2025 • Launch
03

Our first MVP

From concept to product → We presented the first version of our smart bin at Beyond Waste: our global launch event. A smart bin that doesn't just collect waste, it generates clean data, accountability, and proof.

Our first MVP
2023 • Founded
04

Making It Official

The company is born → Two years after proving the idea could win, we formalize Etrash as a company. The “cool project” becomes a business.

Making It Official
2021 • Origin
05

The Idea Wins. Twice.

RedBull Basement. Global NTT Wildcard → Before the company, there was a problem worth solving. Etrash wins the RedBull Basement competition and the Global NTT Wildcard. The world agrees: this matters.

The Idea Wins. Twice.
• Ongoing
01

Built to scale

Patented. Decentralized. Deployed. → MIDA enters full production and commercialization across multiple facilities.

Built to scale
June 2025 • Funding
02

The Raise That Made It Real.

Not only investors. Partners → Daint, Eurven, and Ecovera Holding joined our capital raise as strategic partners locking in production, distribution, and international expansion in a single move.

The Raise That Made It Real.
February 2025 • Launch
03

Our first MVP

From concept to product → We presented the first version of our smart bin at Beyond Waste: our global launch event. A smart bin that doesn't just collect waste, it generates clean data, accountability, and proof.

Our first MVP
2023 • Founded
04

Making It Official

The company is born → Two years after proving the idea could win, we formalize Etrash as a company. The “cool project” becomes a business.

Making It Official
2021 • Origin
05

The Idea Wins. Twice.

RedBull Basement. Global NTT Wildcard → Before the company, there was a problem worth solving. Etrash wins the RedBull Basement competition and the Global NTT Wildcard. The world agrees: this matters.

The Idea Wins. Twice.

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How can we help you?

Fill out the form and we’ll get back to you within 24 working hours.